Struggling to find serious buyers for your swimming pool business? At Orisen Media, we specialise in Facebook & Google Ads for pool builders, helping you attract qualified leads who are ready to buy. If you want to grow your revenue while focusing on what you do best, installing pools ,we can help.
Case Study: £4.56 Million in Pool Sales with a 68X ROI
In just 12 months we helped this client generate:
1,557 qualified swimming pool leads
83 pools sold
£4.56 million in sales
68X return on ad spend
"Since 2022, Orisen Media has helped us with the online marketing for Foudeau. Thanks to their results-oriented ad campaigns and funnels, we receive high-quality inquiries on a consistent basis.
Before working with Orisen Media, we managed some campaigns ourselves, but without really understanding the results. Although we regularly received leads through our good name and word of mouth, this was not enough to fulfill our growth ambitions.
After an initial intro meeting, Ewout convinced us of his knowledge and skills. His result-oriented, personal and flexible approach appealed to us, and soon the first campaigns were live.
Since then we have grown from 1 to 3 salesreps, expanded our area of operation and proudly opened our new showroom. In 2023, Orisen Media helped us generate 1000+ quote requests from which 83 extra swimming pools were sold. Almost double our sales compared to the previous year.
In addition to generating more swimming pool leads, Orisen Media also helped us set up landing pages, fill job openings and implement a CRM system for our sales. This allows us to efficiently track all new leads in one user-friendly platform and benefit from automated email and whatsapp campaigns. Although it took some getting used to at first for our sales reps, they are now very satisfied with the CRM system.
We will definitely continue to work with Orisen Media and can highly recommend the company!"
1. We Specialize in Swimming Pool Marketing
Unlike general marketing agencies, we focus exclusively on Outdoor Living businesses, allowing us to deliver better-qualified leads that convert.
2. No More Wasted Time on Unqualified Leads
We ensure your enquiries come from homeowners ready to invest in a pool, not just price-shoppers.
3. Exclusive Partnership Per Region
We work with only one pool builder per area, ensuring you get a competitive edge.
4. Scalable, Predictable Growth
More booked site visits & consultations, lower cost per lead & higher ROI.
Step 1: Precision Audience Targeting
We create laser-focused ad campaigns to reach homeowners searching for a luxury swimming pool.
Step 2: High-Converting Ad Creatives & Copy
We design scroll-stopping Facebook & Instagram ads tailored to your ideal client.
We integrate your leads into a system that automates follow-ups and increases conversion rates.
Step 4: Data-Driven Optimization & Scaling
We continuously test and refine your campaign to maximize cost per lead and return on ad spend (ROAS).
Automated follow-ups & CRM integration to nurture leads until they book a consultation.
Yes. Our campaigns are designed to keep your sales team consistently busy with high-quality swimming pool leads. Once your campaigns are live, you can increase or decrease lead flow depending on your capacity, ensuring your sales reps spend less time chasing leads and more time closing deals.
We generate leads through a mix of Facebook and Google Ads, paired with high-converting landing pages and automated follow-ups. This multi-channel approach allows us to attract homeowners actively searching for a pool and those considering it, ensuring we capture interest across every stage of the buyer journey.
We focus on quality over quantity. Each enquiry goes through our filtering process to ensure you receive homeowners who are genuinely interested in installing a swimming pool, not just casual browsers or price shoppers. Our clients typically see higher show-up rates and conversions thanks to the qualification and nurturing systems we put in place.
Most clients see an average cost per lead between £15 and £50, depending on location, competition, and the type of pool you offer. While costs may vary, we continually optimise campaigns to ensure you get the best possible cost per lead without sacrificing lead quality.
We recommend a monthly ad budget of £1,500–£5,000 for most pool builders who are serious about growth. This ensures enough data and volume for campaign optimisation and consistent lead flow. We can discuss your specific goals and local market to determine the best starting point during your free discovery call.
While results vary based on your sales process, local market, and follow-up speed, our pool builder clients often achieve around a 30X ROI. That means for every £1 spent on ads, they generate around £30 in revenue. (Of course, while these results are typical for our clients, they are not guaranteed, and your outcomes will depend on multiple factors.)
Most clients start receiving enquiries within 7–14 days of launching their campaign. However, the best results typically compound over the first 1–3 months as data is gathered, ads are optimised, and your CRM follow-up system nurtures leads into booked consultations.
Yes, while we automate a large portion of the lead nurturing process with email, WhatsApp, and SMS follow-ups, your team’s personal touch is key to converting enquiries into site visits and sales. We help you set up a simple, user-friendly CRM system to track and manage leads effectively, ensuring no opportunity slips through the cracks.
No. We offer exclusive partnerships per region to ensure you don’t compete with another pool builder using our system in your territory. This commitment allows us to fully focus on growing your business without conflicts of interest.
Stop relying on referrals and unpredictable advertising. Let us help you build a predictable lead generation system so you can focus on installing pools while we handle your marketing.
Discover proven strategies to attract more leads and clients for your Outdoor Living business through smart advertising, automation, and sales systems.
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© 2024 Orisen Media. All rights reserved.