Why Facebook Ads Work for Pool Builders When Done Right
If you're a swimming pool builder and you've tried Facebook Ads before, maybe you boosted a post, ran a local campaign, or even hired an agency, but didn’t see the results you expected. You’re not alone.
We’ve spoken to many Outdoor Living companies who said, “We tried Facebook Ads once. The leads weren’t serious, or we barely got any enquiries.”
Here’s the truth:
Facebook Ads work incredibly well for pool builders when the right strategy is in place.
In this blog, you’ll discover why this platform is such a powerful tool for high-ticket services like swimming pools, and how to use it to attract serious buyers.
Facebook isn’t just for scrolling. It’s for inspiring action
Most homeowners don’t start their pool journey by typing “pool company near me” into Google. They start with a dream, a vision of what their outdoor space could look like.
Facebook and Instagram are where those dreams begin. People scroll through lifestyle content, open to new ideas and products. This is where you want to show up, with:
A stunning image or video of your latest pool project
A message that speaks directly to their desires
A clear call to action to request a brochure or a quote
You’re not just catching demand. You’re creating it.
Pools are visual. Your ads need to be too
Swimming pools don’t just solve a problem. They enhance lifestyles. They’re aspirational.
To capture attention, you need visuals that stop the scroll. Static images won’t cut it. Neither will a generic post.
You need sharp photos, short videos, drone footage, before-and-afters, or time-lapses. These are the kind of assets that get attention and drive action.
The better your visuals, the better your results.
Facebook’s targeting tools are unmatched
Unlike traditional advertising, Facebook lets you show your ads to people who are actually a good fit.
For pool builders, this typically includes:
Homeowners aged 35 and up
Located within your service area
Interested in outdoor living, home improvements, or garden design
In the right income bracket
People who’ve interacted with your website or social media before
You don’t waste money on the wrong audience. You only pay to reach people who matter.
It’s not just about the ad. It’s about what happens next
This is where most campaigns fall flat. You might have a good ad, but what happens after someone clicks?
If there’s no landing page, no automated message, no follow-up within 24 hours, most leads will go cold. Fast.
That’s why we don’t just run ads. At Orisen Media, we build a full system that includes:
Lead forms that are quick and easy to complete
Instant WhatsApp, email, and SMS confirmations
A CRM where you can track and manage every lead
Automated follow-ups that increase your show-up and close rate
The result is a system that doesn’t just generate leads, but turns them into customers.
Boosting a post isn’t the same as lead generation
A boosted post might get you a few likes or comments. But it’s not going to fill your calendar with serious enquiries.
Real Facebook marketing means:
Running ads with a clear strategy and objective
Testing different messages, creatives, and audiences
Analysing performance data and improving results weekly
Automating follow-up so leads never go cold
Tracking ROI, not just reach
This is how one of our clients went from basic visibility to selling 83 pools in one season, with £4.5M in sales and a 68X return on ad spend.
So why does Facebook Ads work for pool builders?
Because it helps you:
Get in front of buyers earlier in their journey
Showcase your work in a visual and emotional way
Target only serious homeowners
Build brand trust and awareness
Turn attention into action, consistently
Want to use Facebook Ads the right way?
At Orisen Media, we help pool companies build reliable lead systems that generate predictable results. Not just leads, but actual booked appointments and sales.
We take care of everything:
High-converting Facebook and Instagram ad campaigns
Landing pages designed to generate enquiries
CRM and automation setup so your team can focus on closing
Weekly optimisation to keep performance high
One exclusive partnership per region, no competition
👉 Learn more or book a free discovery call here
Let’s build a lead engine that works for you while you focus on installing pools.
